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EV News & Notes: Norway responds to GM ad with 'Game of Thrones' star

EV News & Notes: Norway responds to GM ad with 'Game of Thrones' star

Audi Norway's commercial features actor Kristoffer Hivju firing right back at General Motors and Will Ferrell. Audi Norway/YouTube


Editor's note: There's a lot of news about electric vehicles these days, and we're featuring it on the CoServ Blog every week. If you are a CoServ Member or Customer with questions about EVs, please contact us at EV@coserv.com. 


It’s always fun to watch multi-billion-dollar brands duke it out on social media – remember the Chicken Sandwich War of 2019-2020?

Now, we’ve got the EV War of 2021.

General Motors fired the first salvo with a Super Bowl advertisement that features actor Will Ferrell getting angry at Norway because they’ve sold more electric vehicles than any other country per capita. In typical Ferrell fashion, he summons his patriotism as he smashes his fist through a globe, vowing to challenge the Nordic country with GM’s EV technology. It’s important to note that the Cadillac Lyriq featured in the advertisement won’t be available until late 2022. The Hummer EV being driven by actor Kenan Thompson in the ad is scheduled to hit the streets by the end of this year.  


Rather than respond with more faux anger, Audi’s Norwegian division deflects it with the ad below, calling for peace and giving a “We’re all in this together” vibe.

Ford’s Norway division also got into the act with its new Mustang Mach E, which is available to purchase now. They mocked GM’s teaser ad that ran before the Super Bowl where Ferrell jokingly delivered 5 million pizzas loaded with anchovies for everyone in Norway.

In Ford’s spot, the new electric SUV delivers pizzas around Oslo, including to Parliament. 

Even Norwegian Prime Minister Erna Solberg joined the fun by making her own video where she eats a piece of pizza and thanks Ferrell for it. It includes the message “But really, anchovies? Could we have pineapple instead? And make it 5.4 million. Delivery in time for #Superbowl.”

While Ferrell’s Super Bowl ad made us laugh, GM’s other EV ad pulled on the heartstrings with Edgar Scissorhands – “the goth, misunderstood offspring of Edward Scissorhands,” as the Los Angeles Times referred to him. While Scissorhands goes through his day awkwardly, it’s not until he tries the Cadillac Lyriq EV’s Hands-Free Super Cruise that he finally finds happiness.  

The ad is more focused on the self-driving feature so it doesn’t showcase the fact that this is Cadillac’s first full EV. It’s also got a nostalgia factor for fans of the original Edward Scissorhands film from 1990.

At the end of the day, these ads get people talking about electric vehicles, which is the real goal. The ads don’t show many of the benefits or special features of EVs (instant acceleration, no emissions, leaving home with a full battery and less frequent maintenance) – they are depicted like regular vehicles. Audi’s Norway ad might be the exception, since it mentions that they’re saving the planet. Compare that to Ferrell’s GM ad where it’s all about patriotism.

Time will tell how effective any of these ads are to moving the needle on EV adoption rates in the U.S.


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