Serving North Texas Since 1937

Scoring on and off the court

Partnership between CoServ, Texas Legends is a big win for the community

By Mario Zavala Jr. | CoServ 

The CoServ Community Engagement team exists for a various number of reasons, but with one sole purpose – to make a difference in the community.

Our service territory covers more than 11,600 miles of electric infrastructure, powering more than 277, 000 meters across seven different counties. Add in that each of the communities in this area are diverse in their needs, leaving CoServ with a vast area to help and support.

These measures call for strategic partnerships to assist Members throughout the area and work with CoServ to make a difference. When it comes to that type of community outreach, the partnership between the Texas Legends and CoServ has been a slam dunk.

“The partnership with CoServ is at the heart of what we’re about as a team,” said Legends President Malcolm Farmer.  “They are the type of partner that truly wants to join with us in our community efforts, and their team is always willing to jump in.  They do plenty of community work on their own, but it’s a joy to have them come alongside our team in some of ours as well.”

Those endeavors typically include working with local non-profit organizations, helping support educational initiatives, meeting the needs of underserved families and trying to put a smile on people’s faces while doing it.

In the past 18 months alone, CoServ and the Legends have partnered on communication efforts to help North Texas families affected by Winter Storm Uri, assembled and delivered personal protective equipment (PPE) kits to teachers in Frisco ISD as part of Operation Better Together, partnered to feed local medical workers during the height of the Covid-19 pandemic and donated diapers and cleaning supplies to Vogel Alcove, a non-profit that assists homeless children and families.

“Working with CoServ is always an amazing experience because they believe what we’re doing makes a difference for the people we’re helping,” said Legends VP of Media and Community Relations Britney Wynn. “It is a true partnership with them, not just a sponsorship. And knowing that we’re buying into this culture means that we’re both doing something right.”

The partnership is headed to the next level of making a difference in the community this season with CoServ as a presenting partner of the Legends’ Mission of the Month program. CoServ worked closely with the Legends to find different non-profits to support each month, with each reaching out to their consumer base to help support a cause.

Previous Missions have included a sock drive for the homeless in October, a Thanksgiving food drive in November and the current toy drive that benefits Toys for Tots this month. Future efforts will include snacks and schools supplies for students as well as a skin cancer awareness campaign.

CoServ will also continue its First Responder of the Night program, which recognizes a local police officer, firefighter or paramedic for their work in the community at each home game. It’s an easy way to say “thank you” to those frontline workers for keeping residents safe and out of harm’s way.

The two organizations have worked together since the Legends inaugural season in 2006, with CoServ serving as one its founding partners. CoServ powers the Comerica Center, home to the Legends and training facility for the Dallas Stars, and takes just as much pride in energizing the crowds at games and the communities through the joint philanthropic efforts.   

“Being able to recognize first responders, support non-profits and provide educational opportunities around energy savings and safety on a regular basis to residents in the communities we serve is what we do,” said CoServ Community Engagement Specialist Jenny Katlein. “The fact that the Legends not only support us in doing these initiatives, but join us and encourage others to engage with us in our efforts makes this partnership invaluable.”

Malcom agreed, saying it’s rare to find two organizations whose core values mirror each other so closely in wanting to provide the best customer service experience possible and make a positive impact in the community while doing it.

That joint vision is what makes promotional events like CoServ Dollar Nights – where fans can purchase regular admission tickets for one dollar – and outreach efforts like Mission of the Month successful and fun for not only CoServ and the Legends, but everyone who takes part in them.

“We are all about engaging with our Legends Family to create memories that will last a lifetime,” Malcom said. “Sometimes those memories are on the court with a basketball and sometimes those memories are at a food pantry, a neighborhood park or a local school. The biggest thing for us is that we’re making those memories and CoServ is usually there alongside us doing it too.”

Home Schedule

12/09/21      vs. AUSTIN SPURS

12/11/21      vs. AUSTIN SPURS

01/08/22      vs. RIO GRANDE VALLEY VIPERS

01/14/22      vs. SANTA CRUZ WARRIORS

01/15/22      vs. SANTA CRUZ WARRIORS

01/17/22      vs. OKLAHOMA CITY BLUE

01/29/22      vs. SOUTH BAY LAKERS

02/02/22      vs. STOCKTON KINGS

02/04/22      vs. STOCKTON KINGS

02/05/22      vs. MEMPHIS HUSTLE

02/09/22      vs. AGUA CALIENTE CLIPPERS

02/11/22      vs. AGUA CALIENTE CLIPPERS

02/23/22      vs. RIO GRANDE VALLEY VIPERS

03/08/22      vs. SALT LAKE CITY STARS

03/10/22      vs. SALT LAKE CITY STARS

03/12/22      vs. BIRMINGHAM SQUADRON

03/14/22      vs. IOWA WOLVES

03/15/22      vs. SIOUX FALLS SKYFORCE

03/25/22      vs. MEMPHIS HUSTLE

04/02/22      vs. AUSTIN SPURS 

Want to attend a Texas Legends game for free or a single dollar? CoServ can make that happen! Check out our contests on social media or find out about upcoming Dollar Nights at CoServ.com/Corporate-Sponsorships.



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