From Vision to Ville: Marty B’s Journey to Success
Marty Bryan sits the patio at Marty B’s Coffee on a crisp morning wearing a dark shirt and vest topped with a cowboy hat. He greets everyone who passes by. There are no strangers here.
“The community is just incredible. I love it,” said Marty, who grew up in a small town called Lexington in Central Texas. “Some of the deepest relationships I have built in my whole life are here.”
It was 2005 when Marty first envisioned a Hill Country-themed restaurant that combined his three loves: steak, Tex-Mex, and barbecue. His dream restaurant would feature live music, an outdoor patio, and large television screens.
Years passed before he found the perfect spot on F.M. 407 in Bartonville, an area he’s called home for 23 years.
Marty B’s opened in November 2017, the culmination of 12 years of planning, saving and, eventually, leveraging and mortgaging everything he owned.
“By the time I opened Marty B’s, it was either going to be wildly successful, or I was going to fail miserably,” Marty said. “I was all chips on the table. I had begged, borrowed and gotten money from any person who would loan it to me.”
The community embraced the initial concept, and it wasn’t long before this site would become the capital of the Marty B’s empire. Now, there’s a coffee shop, a to-go restaurant, an ice cream shop, and, recently opened this spring, The Reserve, a venue and chapel for weddings and corporate events.
“I call it Marty B Ville. I wanted Marty B’s to be an escape from the everyday where people can come together, connect with friends and family and celebrate life,” he said.
He’s quickly expanding throughout Denton County with Branded Bowls and Cactus Canyon in Argyle, Rustico Wood Fired Grill and Wine Bar and 1845 Taste Texas in Flower Mound and, coming soon, the Ranchman’s by Marty B in downtown Ponder.
In all, he has 10 restaurants with 800 employees with two more opening this spring and construction starting on two more this year.
When asked what a typical day looks like, he said he starts by going through his notes recapping any issues or problems he needs to address. Where he goes from there ebbs and flows based on what needs to be done. He visits all his businesses at least once a week.
One thing he rarely worries about is his reliable electric and gas service from CoServ, which powers the majority of his businesses.
“I’m a big customer,” he said. “We use a ton of power for the three-phase air conditioning, the hoods, the exhaust and the pilot is always burning,” he said.
Whether it’s Marty B’s Coffee in the morning, Branded Bowls for lunch, Cactus Canyon for dinner capped off by Marty B’s Ice Cream for dessert, CoServ is proud to power Marty’s businesses, serving unique, quality food throughout the local area.
Stay up-to-date with Marty B’s by visiting MartyBsPlace.com.
