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Make memories with the Frisco RoughRiders this season


There’s no shortage of things to do, see and experience at a RoughRiders game this season.

Maybe you’re there to watch the Texas Rangers’ 2018 first-round draft pick Cole Winn pitch in his first season of Double A baseball.

Perhaps you want a break from the heat so you go watch the game from the lazy river in right field.

If you’re there on a Tuesday, you can catch live music with Eric Nadel’s Tuesday Tunes. The alliteration continues Weiner Wednesday ($2 hotdogs), Thirsty Thursday (great deals on beer) and Fireworks Friday.

Add in some theme nights, such as Strike Out Cancer and Texas Theme Night, and it’s clear why the RoughRiders have led all Double-A franchises in attendance for the last 15 seasons.

“It’s a good brand of baseball. But it’s not just about baseball, it’s all the things that happen in between innings,” said Scott Burchett, Chief Operating Officer for the RoughRiders. “The skits, the videos, the sights, the sounds, the smells. The fireworks. All those things that go into making a memory. We’re not in the entertainment business. We’re in the memory-making business.”

If you haven’t been this year it’s not too late. The RoughRiders have 18 home games in August and September as they battle for a playoff spot.

CoServ is a proud Community Sponsor of the RoughRiders. Throughout the season, CoServ will recognize nonprofits with the Community Spotlight program while also recognizing educators with the Teacher of the Month program. CoServ also powers Riders Field, which means the RoughRiders are CoServ Members just like you.


TITLE: Radio Broadcaster & Manager of Media Development


TYPICAL GAME DAY: 8:30 a.m. until midnight or 1 a.m.

WHO ARE SOME OF THE BROADCASTERS YOU GREW UP LISTENING TO?  “Everybody loves Vin Scully. Me personally, I grew up a Seattle Mariners fan so Dave Niehaus, the late great who passed away in 2010 is somebody who I grew up with. Rick Rizzs, who was his partner on radio, he’s fantastic. Jerry Allen is the voice of the [University of Oregon] Ducks where I went to college. He’s been awesome and he helped me out with my career. There are countless broadcasters that I listen to.”

FAVORITE RADIO MOMENTS FOR THIS SEASON?  “We’ve had some really fun games so far. At the beginning of the season, we had a two-homer game with Bubba Thompson. That was great. Overall the pitching has been fantastic. Ultimately talking about this pitching staff, they’ve been phenomenal.”


TITLE: Chief Operating Officer


TYPICAL GAME DAY: 8:30 a.m. to 11:30 p.m.

WHAT’S YOUR TYPICAL DAY LIKE?  “The first thing I do is see what kind of shape we’re in from the night before with the cleaning crew. Make sure everything is in place and set our work order for the rest of the day from the operations staff. We go over everything that needs to happen for that game, from a tickets perspective, promotions perspective, the team and operations and anything that goes into the RoughRider experience.”

WHAT DO YOU LOVE ABOUT COMING TO WORK EVERY DAY?  “I view this ballpark as the gathering place for all of Collin County for the summer. This is kind of a throwback to the way baseball used to be, a slice of Americana. That’s what we’re trying to do here.”


TITLE: Pro Sports Catering, Director of Food & Beverage


TYPICAL GAME DAY: 7:30 a.m. to 11:30 p.m.

WHAT’S YOUR BEST SELLER?  “I’d say hotdogs are probably the best seller. The rule of thumb is that for every three people at the ballpark, one person will have one hot dog. So, if you have 10,000 people that’s a lot of hotdogs.”

WHAT ARE THE CHALLENGES WITH MANAGING CONCESSIONS AT RIDERS FIELD?  “Coordinating all the food coming in. With our delivery schedules, we only get X number of deliveries from our distributors per week so that’s really the trickiest thing. For instance, our Budweiser delivery comes on Monday but we have games starting on Tuesday so I have to plan for that to last through the whole weekend.”


TITLE: Marketing Manager


TYPICAL GAME DAY: 8:00 a.m. to 11:00 p.m.

CAN YOU TALK ABOUT YOUR CAREER PATH BEFORE THE ROUGHRIDERS?  “I went to school for sports marketing. I just knew I wanted to work in sports. I found my way through minor league baseball. I went to Western Kentucky and a former boss there started here, I got an internship and I’ve been here ever since.”

YOU DESIGNED ALL THE AMAZING T-SHIRTS PLUS YOU HELP COME UP WITH THE PROMOTIONS AND IN-GAME ENTERTAINMENT. TALK ABOUT WHY THAT’S IMPORTANT?  “We try to make each game a little bit different because with Minor League Baseball, the fans don’t know a lot of the players. So we try to give them a different reason to come out here.” 


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